Understanding Privacy and Electronic Communications Regulations Advice for UK Organisations
We’ll help your organisation demonstrate your complaints.
We help organisations understand and apply the Privacy and Electronic Communications Regulations, including the rules on transactional vs marketing emails, soft opt-in rules, email B2B marketing and informed consent.
PECR Compliance for UK Marketing Emails, Cookies and Electronic Communications
Are you aware? PECR fines have recently changed to be in line with GDPR.
If your organisation sends newsletters, customer updates, renewal reminders, promotional emails or automated service messages, you need to know when communication is transactional, when it becomes direct marketing, and when PECR consent, soft opt-in or unsubscribe rules apply.
Clara Westbrook
25+ Years PQE
Founder | Qualified Solicitor | Data Protection Specialist
079 7693 9016
What we can support your organisation with
We help organisations review and improve their PECR compliance across marketing emails, transactional messages, cookies, consent wording and customer communication journeys.
- Marketing emails and customer journeys, including newsletters, promotional emails, automated campaigns, renewal reminders and customer updates.
- Transactional vs marketing emails, including whether service messages, account updates or order confirmations contain promotional content.
- Soft opt-in, consent and unsubscribe wording, including sign-up forms, customer journeys and suppression lists.
- B2B marketing advice, including corporate subscribers, sole traders, partnerships and named business email addresses.
- Cookies and tracking technologies, including consent banners, analytics tools, advertising pixels and website tracking.
- Practical PECR recommendations, including marketing practices, consent wording, unsubscribe processes and cookie settings.
Costing structure
Final pricing subject to discussion.
PECR Review | Email Marketing & Soft opt-in Review | Full PECR Compliance Review |
From £500 | From £1,500 | From £3,000 |
Review of your current PECR position, including marketing emails, cookies or consent wording | Review of email marketing journeys, transactional emails, consent routes and soft opt-in use | Wider review of email marketing, cookies, tracking tools, consent, unsubscribe processes and customer journeys |
Identification of obvious gaps, unclear consent options and risks | Assessment of whether emails are transactional, marketing or mixed-purpose communications | Review of website cookies, analytics tools, advertising pixels, CRM integrations and marketing platforms |
Practical recommendations for improvement | Recommendations on consent wording, unsubscribe wording, preference management and suppression lists | Alignment with privacy notices, cookie notices, consent records and wider UK GDPR documentation |
Suitable where you’re using consent for a new purpose. | Suitable where your main concern is email marketing compliance | Suitable for organisations using several marketing channels, automation tools or tracking technologies |
Are you aware? Under the PECR, organisations must get clear consent before sending marketing to individuals.
PECR fines and enforcement
PECR covers electronic marketing, cookies and tracking technologies. The ICO can take enforcement action where organisations get this wrong, and PECR penalties are being strengthened under the Data (Use and Access) Act 2025. Read more here.
Why choose us
We are a solicitor-led organisation with over 25 years’ experience in data protection and privacy law. We help organisations understand how PECR applies to their real marketing activity, including email campaigns, transactional messages, cookies, consent journeys and B2B communications.
We have worked with organisations across multiple sectors, including WarnerMedia, Yum! Brands, Burberry, Expedia and Société Générale, supporting privacy, data protection, marketing compliance and customer communication documentation.
Book an initial discussion
Speak directly with a data protection solicitor about your PECR, email marketing, cookie or consent issue. +44 (0)79769 39016 (9:00 am – 6:00 pm UK time). If you would like us to call or email you, please leave your details and a short summary of the issue. We will let you know whether we can help and what information we would need to review.
Westbrook Data Protection Services Limited, 2nd Floor, Midas House, 62 Goldsworth Road Woking, Surrey, GU21 6LQ
View our Privacy Policy here
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Our team have a deep understanding of the following areas of law and continue to add value to our clients’ businesses.
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