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Question 1

What are the penalties for non-compliance with GDPR?

Accepted Answer

Non-compliance with GDPR may lead to fines for both large and small businesses. The amount of the GDPR fine is dependent on many factors. It will for instance make a difference if non-compliance was deliberate or due to negligence and how well your business cooperates with the authorities. The upper limits of GDPR penalties are:

Up to £8.7 million or 2% of annual global turnover (whichever is higher) for less serious infringements. And fines of up to £17.5 million or 4% of annual global turnover for severe infringements.

In addition to these fines, companies may have pay compensation to affected persons.

Question 2

How does GDPR relate to marketing?

Accepted Answer

GDPR restricts the collection of new email addresses and other contact information as well as the use of existing email addresses and other contact information. You can send direct marketing emails to existing customers without their prior consent if you have an existing relationship with them.

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